If you are planning to buy property in Costa Rica, especially in sought-after areas like Santa Teresa, Mal Pais, Playa Hermosa and Montezuma, one of your first decisions is whether to work with a large franchise real estate agency or a local boutique firm. Both choices offer advantages, but when navigating unique markets like the Nicoya Peninsula, the key differences boil down to trust, specialized expertise, local connections and personalized service.

A Pioneer in Santa Teresa Real Estate

 

Back in 2000, Santa Teresa was still a quiet surf town with very little real estate infrastructure. That’s when Jeanel Berkers, originally from Holland and a licensed real estate broker, opened the first real estate office on the Nicoya Peninsula. As the founder of Costa Rica Coastal Properties (now Mal Pais Properties) Jeanel paved the way for the modern real estate scene on the Nicoya Peninsula.

 

For many years, she was the only realtor operating with an office in Santa Teresa. With no MLS system and complex property laws—especially regarding beachfront and concession properties—transactions could often feel like navigating the Wild West. Yet Jeanel built her reputation on honesty, education, and meticulous attention to detail. Clients came to trust not only her knowledge of the market but also her ability to negotiate fairly and put their interests first.

 

Beyond real estate, in 2015 Jeanel expanded her entrepreneurial spirit by founding Savannah Extreme, a locally loved quad rental company—another reflection of her dedication to serving both residents and visitors in Santa Teresa.

 

Building a Trusted Team

 

In 2005, Diego Toro Jiminez, originally from Colombia, joined Jeanel’s office. Quickly becoming her right hand, Diego took on roles as both sales representative and office manager. Known for his deep knowledge of Costa Rican property laws, land use, and development regulations, Diego became an invaluable resource for clients. His easygoing personality, combined with precision and client-first service, helped solidify the office’s reputation as a reliable and trustworthy local team.

 

By 2017, the team welcomed Rachel Moore, a Texas native bringing over 20 years of experience in real estate and sales. Rachel’s genuine passion for people, and natural sales talent makes her an invaluable asset. Like Jeanel and Diego, Rachel is widely respected for her honesty, integrity, and ability to walk clients step-by-step through the often-complex Costa Rican sales process. Together, this trio forms the foundation of Mal Pais Properties, a company renowned for its professionalism, local expertise, and personalized service.

 

Boutique Offices vs. Franchise Agencies

 

In many parts of the world, franchise real estate brands dominate. They often provide a level of security and recognition that appeals to international buyers. However, in Costa Rica, especially in tight-knit and emerging markets like the Nicoya Peninsula, boutique offices often deliver a higher level of individualized service.

Here’s why:

• Personalized Attention: Unlike large agencies with rigid systems and quotas, boutique firms such as Mal Pais Properties are relationship-driven. They prioritize getting to know each client’s unique needs and goals.

 

· Local Expertise: Although franchise offices typically cover large regions, boutique firms often maintain a closer, more personal connection to a single community. Mal Pais Properties has spent decades developing an in-depth knowledge of not only the real estate market but also the local culture, regulations, and lifestyle. Over time, they have successfully expanded into international markets, establishing strong connections in both the U.S. and Europe.

 

• Flexibility & Transparency: With fewer bureaucratic hurdles, boutique offices can adapt quickly to market shifts and client challenges. Transactions are handled with transparency and open communication at every step.

• Trust and Reputation: In smaller communities, reputation is everything. Mal Pais Properties has carefully built theirs over years of consistent honesty, fairness, and results.

While franchise agencies bring name recognition and a corporate framework, boutique brokerages bring personalized service, long-standing community ties, and intimate knowledge of local laws and opportunities. For many buyers and investors in Costa Rica, this local touch makes all the difference.

 

Market Outlook for Santa Teresa Real Estate in 2025

 

Santa Teresa’s real estate market has boomed over the past five years, with property prices rising significantly, driven by tourism, digital nomads, and a thriving expat community. Compared to other Costa Rica coastal markets, Santa Teresa offers substantial appreciation potential and remains an attractive destination for investors and lifestyle buyers alike. Boutique agencies, with their knowledge and personalized service, position their clients for success in this evolving market.

 

Final Thoughts

Choosing between a franchise and a boutique real estate agency in Costa Rica depends on your priorities. If you value personalized guidance, local insights, and a dedicated team focused on your unique needs, a boutique firm like Mal Pais Properties offers unmatched advantages. For buyers interested in Santa Teresa and the surrounding areas, this local approach provides a trusted path to navigating Costa Rica’s dynamic real estate market with confidence and integrity.

 

For those drawn to the Santa Teresa and Malpais areas, Mal Pais Properties embodies the strength of a boutique firm—personal relationships, deep local insight, and the unwavering integrity of a team that has been helping clients successfully navigate Costa Rican real estate for over two decades.